Attracting & Recruiting New Members

Article Four: Reaching Our Jerusalem

  • PROMOTE! PROMOTE! PROMOTE! Advertise both in the services and in the media every event, special sermon series and everything else our church is doing. At what point are we ell known enough that we don't have to promote and advertise? Ask McDonald's, Walmart and General Motors.

  • Get all the free publicity you can in the local calendar of events in the newspaper, local cable calendars of upcoming events, press releases on the Community page of the local paper and Public Service announcements on local and Christian radio.

  • Gospel leaflets, or tracts. Have some of the people in our church (especially the teens) to write their own tracts and have the church print them up and distribute them locally, and let the kids pass them to their friends at school, parties, at the mall, etc. Always have the church contact information and website info on them

  • Bumper stickers, license tag frames (and in states where no front tag is required, get a cheap price on the Internet for a front tag) with the church name, artwork and slogan on them. The key of course is to get people to WANT them on their vehicles, so they MUST be good looking! NO "Times New Roman" or "Arial" fonts!

  • Signs. Make sure their are plenty of well maintained and fresh looking signs making it easy to locate our church. Use directional real estate type signs (Check the Internet for S&S Graphics for a cheap price) to make sure people who are new in the area can find the church. If you put them out on Friday evening and take them down on Sunday evening, local government will usually have no problem with it.

  • Inside the church, in the services, make it a point of honor to recruit a new member. Recognize those who bring in new people in the church bulletin or at a weekly meeting.

  • If a prospective member is unable to attend meetings on Sunday morning, suggest Sunday night or Wednesday night, Men’s Ministries or Women’s Ministries.

  • Have a special lapel badge or other gift for every member who has brought in a new member in the current year.

  • Scan local papers for names of influential and community-minded people. Send them a congratulatory letter and an invitation to a special event coming up. Read the "People in the News" columns in the local newspaper for people newly promoted who could be prospects.

  • Send a welcome letter to new people and new businesses in our area, inviting them to come to the church, where they will meet other people in the community.

  • Ask each member to submit three names to the Recruiting & Inducting Ministry.

  • Have each member carry a business card for the church with the day and time of our church’s meeting to give to prospective Members.

  • We should have a clear church membership goal and a plan for achieving it that can be communicated to each church member.

  • At a church assembly or meeting, have Membership Chair distribute three-by-five-inch index cards to each member and ask everyone to list five possible candidates on the card. Have church members submit their lists to the Membership Chair.

  • Remind church members to tell prospective members about successful church projects.

  • Have every Member invite an outstanding business, professional, or community leader whom they know to come to a service or church event.

  • Produce a brochure highlighting the family, community and international service accomplishments of The Worship Center.

  • Develop and use a wallet-size publication such as  What’s The Worship Center?  to provide basic information and stir the interest of to prospective members.

  • Develop a church brochure that provides general information about our church as well as specific information about the church’s history and activities

  • Work with the Church Public Relations committee to ensure the church’s activities are promoted and acknowledged in local media.

  • Promote and maintain a website on the Internet.

  • Have special meetings, concerts, events, speakers, programs and projects that are of general interest and would advertise well.

  • Submit press releases to newspapers about successful community service projects that are action-oriented.

  • Prominently display a sign or banner with the church name and logo when conducting community service projects.

  • Have an informational booth at community gatherings (e.g., festivals, fairs).

  • Place newspaper ads promoting community service projects.

  • What effect does public image have on our church’s membership?

    Being acknowledged or recognized by the community for successful projects and an active and involved membership can contribute to pride in membership.

     

     

     



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