PROMOTE! PROMOTE! PROMOTE!
Advertise both in the services and in the media every event, special
sermon series and everything else our church is doing. At what point
are we ell known enough that we don't have to promote and advertise?
Ask McDonald's, Walmart and General Motors.
Get all the free
publicity you can in the local calendar of events in the newspaper,
local cable calendars of upcoming events, press releases on the
Community page of the local paper and Public Service announcements
on local and Christian radio.
Gospel leaflets, or
tracts. Have some of the people in our church (especially the teens)
to write their own tracts and have the church print them up and
distribute them locally, and let the kids pass them to their friends
at school, parties, at the mall, etc. Always have the church contact
information and website info on them
Bumper stickers,
license tag frames (and in states where no front tag is required,
get a cheap price on the Internet for a front tag) with the church
name, artwork and slogan on them. The key of course is to get people
to WANT them on their vehicles, so they MUST be good looking! NO
"Times New Roman" or "Arial" fonts!
Signs. Make sure their
are plenty of well maintained and fresh looking signs making it easy
to locate our church. Use directional real estate type signs (Check
the Internet for S&S Graphics for a cheap price) to make sure people
who are new in the area can find the church. If you put them out on
Friday evening and take them down on Sunday evening, local
government will usually have no problem with it.
Inside the church, in
the services, make it a point of honor to recruit a new member.
Recognize those who bring in new people in the church bulletin or at
a weekly meeting.
If a prospective member
is unable to attend meetings on Sunday morning, suggest Sunday night
or Wednesday night, Men’s Ministries or Women’s Ministries.
Have a special lapel
badge or other gift for every member who has brought in a new member
in the current year.
Scan local papers for
names of influential and community-minded people. Send them a
congratulatory letter and an invitation to a special event coming
up. Read the "People in the News" columns in the local newspaper for
people newly promoted who could be prospects.
Send a welcome letter
to new people and new businesses in our area, inviting them to come
to the church, where they will meet other people in the community.
Ask each member to
submit three names to the Recruiting & Inducting Ministry.
Have each member carry
a business card for the church with the day and time of our church’s
meeting to give to prospective Members.
We should have a clear
church membership goal and a plan for achieving it that can be
communicated to each church member.
At a church assembly or
meeting, have Membership Chair distribute three-by-five-inch index
cards to each member and ask everyone to list five possible
candidates on the card. Have church members submit their lists to
the Membership Chair.
Remind church members
to tell prospective members about successful church projects.
Have every Member
invite an outstanding business, professional, or community leader
whom they know to come to a service or church event.
Produce a brochure
highlighting the family, community and international service
accomplishments of The Worship Center.
Develop
and use a wallet-size publication such as What’s The
Worship Center? to provide basic information and stir the
interest of to prospective members.
Develop a church
brochure that provides general information about our church as well
as specific information about the church’s history and activities
Work with the Church
Public Relations committee to ensure the church’s activities are
promoted and acknowledged in local media.
Promote and maintain a
website on the Internet.
Have special meetings,
concerts, events, speakers, programs and projects that are of
general interest and would advertise well.
Submit press releases
to newspapers about successful community service projects that are
action-oriented.
Prominently display a
sign or banner with the church name and logo when conducting
community service projects.
Have an informational
booth at community gatherings (e.g., festivals, fairs).
Place newspaper ads
promoting community service projects.
What effect does public
image have on our church’s membership?
Being acknowledged or
recognized by the community for successful projects and an active and
involved membership can contribute to pride in membership.