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Attracting & Recruiting New Members
Article
One: Importance of Recruitment
We know that if our church
is going to live and thrive, we MUST to attract and recruit new members.
You talk about "attracting" new members and then "recruiting them. I'm
not sure I like the sound of that. Why is Membership attraction and
recruitment important?
- You can't bring in, or recruit new members
without attracting them. Sure, God grows the church, but He uses
US to do it.
-
We need to ask ourselves, "Why would someone
want to become a part of our church?"
-
Recruiting quality new members is crucial to
fulfilling God's purpose for your church.
-
Membership is part of the Great Commission.
Current church members must reach out to and ask people to
become a part of your church.
-
Once a potential
member is ready and willing to join your church, you need to
make sure that the Induction ceremony is significant and
meaningful. Many churches have insignificant and meaningless
Induction ceremonies. Make yours memorable.
-
We use the term "induction" because it is God
who adds to the church, joining individuals to the Body of
Christ. You can't "join" them to the church, but you can
"induct" them into the church as members.
THE
IMPORTANCE OF RECRUITMENT
-
The future of your
church depends on God's working among your people and your
ability to make the church meaningful, relevant, and attractive
to the next generation of members. You can't do this with boring
services, traditionalism and a negative attitude against people
who are different.
-
The strategies
adopted by your church to recruit new members will affect the
continuity of the church and its ability to serve future
generations. We have to make sure that we are people of prayer
who invite the Presence of God into our services. People aren't
hungry for more meetings, more songs or more information. They
are hungry for hope, help and a sense of being in the presence
of their Creator. And this probably won't happen if they come
into a dry, unfriendly and emotionally sterile environment. If
YOU aren't excited about serving the Lord of the Universe, you
can't expect them to be very excited about Him, either.
-
If your people sit
in the services and wait for people to drop in uninvited, they
will be like a fisherman who sits in his boat and waits for fish
to hop up into it. Jesus says we have to cast the net out, so
God can send the fish into it. No net casting, no fish. In other
words, they need to know not only that your church exists, but
the hundreds of people who pass by your building each week need
to get the impression that it would be a good thing to get out
of bed on a Sunday morning and get dressed to come and worship
with you.
-
As your members
invite people to come in, it re-sells them on the benefits of
their church, and helps them to be more zealous and excited
about the Lord and His working in your church.
So, what steps can a new or existing Member take to reach
out, recruit and induct new members?
-
Identify. Be
on the lookout for all potential candidates for membership.
Family, friends, neighbors, co workers, employees of businesses
your people patronize. Ask, "Who
do you know who could benefit from being involved with our
church and would bring a benefit to the church by becoming
members?"
-
Inform.
You're preaching to a passing parade. People who knew about you
a year ago might not even live in your town anymore. Hundreds
more have moved into your area since last year. Through current
members, advertising and outreach provide prospective members
with information on the benefits of what the Gospel can do for
them, the specific and unique benefits of being involved with
your church, and what membership entails. Inform the potential
member about church programs, projects and opportunities for
service. Provide information on church activities and
events, as well as your church’s mission, international missions
and programs.
-
Invite.
Invite personally, by telephone, use email, have a website, use
advertising or other publicity, and find enough reasons for
prospective members to come to church functions, events,
activities, outreaches and services. As they show interest, and
commitment to Christ, invite them to join the church.
Emphasize reasons for joining
that highlight the candidates’
personal interests, not necessarily those of the person inviting.
For example, the person doing the inviting may be excited
about youth activities but the new member has no children. The
midweek Bible study, adult ministries, community involvement
opportunities, fellowship dinners or other program item may be
of more interest.
-
Instruct
candidates in the things of the Lord as well as how to get the
most out of being involved with your church family. Give them a
biblical understanding of what it means to be saved, to know
Jesus Christ in a real and personal way. Help them to become
active in the things of God, and to grow in Him. Love them,
serve them and set the example for them in how great it is to
have a life of walking with the Lord in fellowship with His
people.
-
Induct
candidates into your church. The person who initially invited
the new member should be a part of the Induction Ceremony.
Before the induction ceremony, assign current church members to
new members, to help them become part of the church. Develop a
significant and meaningful induction ceremony to instill new
members with a sense of pride and belonging. Welcome them into
church family in a memorable way.
As a minimum,
have an Orientation evening the night before, where church leaders
will be in attendance, and a brief history of your church, an
introduction of ministries and leaders is presented, as
well as a recap on what it means to be a Believer and part of a
church. Go over the expectations you have for them as a Member, as
well as attendance requirements (at least 60%, or 31 Services per
year), time commitments and financial expectations.
-
Orient new
members by introducing them to current members, inviting them to
become involved in one or more of the Functional Ministry
Groups, give them personal invitations to attend Men's and
Women's Ministry meetings and other events of the church.
-
Educate new
members in the Word, about your church, and movement. Encourage
them to buy and listen to the tapes, CD's and books that we have
available to help them grow more quickly. Continue to provide
opportunities to grow, information about the activities and
administration of our church, the Body of Christ and what God is
doing worldwide.
-
Involve new
members in current church projects and activities. Invite them
to sit in on planning sessions, and ask for their opinions.
Traditionally, in most organizations the decisions are made by
longstanding members and leaders. A more effective method of
decision making and planning is to select a few long term
members, a few who have been part of the church for 3 to 5 years
and then some of the new attendees, even if they are not
members. These new members or attendees will have fresh insights
and questions about issues that perhaps had been dealt with 4 or
5 years ago, but now have become issues again.
-
Activate new
members as quickly as possible in serving and planning. Get as
much input from them as possible. Assign new members to
committees or projects based on their interests and giftings.
Develop and carry out a mentoring program to involve new
members. People are less likely to drop out if they are
functioning, involved and are interacting with other people in
the church.
You say regularly that potential members are out there, if
you know how to spot them. What are some traits we should be looking
for in potential members?
-
People with a need, a want, a dream or a
desire to make a difference in their own lives and/or the lives
of others.
People who have spiritual inclinations but may not be part of a
local church. People who are part of a church that is a long
drive for them, say 45 minutes or more. Invite them to Sunday
evening services and Wednesday night Bible study.
-
People who want a change
and are ready to change for the better.
-
People of good
character, positive outlook, spiritually minded and with a good
business or personal reputation.
-
People in a
position of responsibility, with a managerial or executive
position, because they tend to be more observant and
inclined towards personal growth, teach-ability and making
changes.
-
People who have a
place of business or residence in the locality of the church or
the surrounding fifteen to twenty minute drive area.
-
People who are basically of happy
temperament, who can get along with people or are willing to –
Note: You are NOT intentionally recruiting people who have
proven track records of hopping from church to church and
finding fault with every church and ministry they come into
contact with. People who hate people are welcome, but we are
"fishing," not "crabbing." Crabs feed on dead flesh.
What are some specific potential sources for new members?
Family friends,
neighbors who are needing a change.
Personnel at
businesses and corporations in the area where you do business.
Salespeople and
service workers that you encounter regularly (Plumber, mechanic,
barber, hairstylist, waiters and waitresses, etc).
Members of
professional and trade associations your people belong to.
Members of the
Chamber of Commerce, if a person in your church is a member.
Local and regional
government offices where a member may work or have business.
Co workers, people
that your business do business with.
Employees and their
circle of friends.
Business associates
and contacts, as well as their families and friends.
Other nonprofit
associations, people who are caring, and want to make a
difference.
Former church
members.
New people on the
job, people new to the community.
People who are not
happy at their current church and who have voiced that they are
"looking" for a new church.
How can we
involve our church members in identifying and recruiting new
members?
-
You can easily
develop public service announcements that provide information
about your church and your activities for use in the local
media. These usually are published or announced for free.
-
Hold an entire
church meeting to discuss ideas for recruiting new members.
Maybe on a Sunday night, Wednesday evening or Saturday
-
Hold a church open
house or Meet and Greet; invite a large group of potential
candidates for membership to the church for an overview of the
church. Here's what you need: Internally, set it up like a
reception. Have snack trays, light refreshments throughout the
building. Make sure ALL rooms have been cleaned and made
presentable. Have about 6 or 8 friendly and presentable members
on hand to talk and give information about the church.
-
Invite people that
the church itself does business with, such as your banker,
printer, office supply people. Have members invite people they
do business with as well as co workers and neighbors. You can
have this on a Thursday evening or other week night, say from
5:30 p.m. to nine. Here's why: You'll catch people on their way
home from work who won't want to come back out once they've
gotten home. Many people have other meetings, such as
non-profits that they serve on, and other organizations. So, a
5:30 reception with food gives them a chance to get a bite to
eat while killing the time between work and their next meeting.
-
Announce the Meet
and Greet Reception in the paper for free, Penny Saver, local
radio and then print our some invitations to personally give to
your contacts. Once they get to the church for the Meet and
Greet, have a Welcome pack for them with current church info and
maybe a piece of chocolate, some breath mints, a ballpoint pen.
-
Be sure to recruit
groups of potential members from diverse demographic categories
(e.g., age, gender, race).
-
Encourage each
member to bring a friend to a meeting at least once a year.
What else can individual Members do to help in recruitment?
Please don't fell me to have them go "door to door" like the
Jehovah's Witnesses and Mormons do. Our people won't do that.
-
Fair enough, but
they CAN work with the Pastors to develop and implement a
Membership Recruitment Plan
-
They can use
the demographics, socio-graphics of the community as part of the
outreach/recruitment plan. These are readily available on the
Internet. (www.city-data.com)
-
Identify potential
candidates for membership, who would be a fit and a benefit to
your church. Many will already be saved but not attending a
local church, or are looking for a new church home. We know that
not every Christian will fit in, but there will be hundreds who
will.
-
Never assume that
recruitment is primarily reaching people who have no spiritual
foundation or knowledge. Recognize the large numbers of people
in any community who are right with the Lord but are not
actively plugged into a local church. There are also people who
have been active in a church in the past, and for some reason
they are currently unchurched.
-
It's the responsibility and the
privilege of Members to demonstrate their commitment to the
church and the Lord who called them to it, by inviting,
following up on people they have talked to and committing to
recruiting and developing at least one new member during
the year.
-
Work with the
Pastor and Leadership to plan meaningful induction ceremonies,
including an Orientation Dinner or reception prior to Membership
Sunday, and a Welcome Reception immediately following the
service.
A lot of our
people have never really invited anyone to attend our church. I'm
not sure why. Why is inviting prospective members to church services
and functions so important to the MEMBER?
-
We are commanded to
"compel them to come in." Jesus came all the way from Heaven to
earth so that not one human being anywhere would have to go to
hell. No one should be left out.
-
It provides
prospective members an opportunity to meet other
Christians/Members and perhaps renew some old acquaintances. It
is highly likely that a new attendee will know at least one
existing member.
-
It allows them to
experience a church service, activity or program and and learn
how the Lord operates in His people. One of the best ways to
rekindle your fire is to invite someone else to come to the
church and for them to get involved.
-
It exposes the
prospective member to the lives and interests of other church
members, which may differ from their inviter’s interests. For
example, the inviter may be a techie type, and the invitee may
be interested in fast cars or motorcycles. By inviting the new
person to various services, meetings and functions, contact can
be made with other members with similar interests and hobbies.
What
information should we be providing to visitors and other potential
members?
-
Start with a piece of literature
with a general introduction to YOUR church - not necessarily to
your denomination. Why? Because even though YOU are very aware
of your denominational affiliation, most prospective members
really don't care. They care about their own hopes, cares, needs
and wants, and will judge your church on whether or not those
needs can be met by their attending our LOCAL church.
Denominational literature should be on hand, but not necessarily
a part of our Get to Know Us package.
-
Also be sure to
include info about service times and contact information,
including the website address. If you don't have a website yet,
GET ONE! Most Internet Service Providers provide free web space
for their subscribers. At the very LEAST, use one of these, and
have a web presence.
Be sure to get online and have your church listed in the
many free Internet church directories.
-
General church
information, including the mission and purpose of your church.
-
For those who are
seriously interested in becoming members, provide literature
explaining tithing, offerings, and other expected contributions
to church financially and in time and skills.
-
Expected time
commitments for members – meetings and attendance requirements
-
A church history
and profile, which may contain the subjects listed above
-
Church involvement
and interaction with your denomination or association and world
missions
-
Emphasize your church’s
broad-based community representation and participation.
(Note: A local church SHOULD look like the community! Each
church needs to represent the Kingdom of God in its diversity as
much as possible. You need to aim at having the full spectrum of
people whom God is saving in your church). Even as Wal-Mart,
Target, McDonalds and Taco Bell have found a way to provide
goods and services to the community at large, so MUST the church
which is commanded to bring ALL people groups to the Father
through Jesus Christ!
So, we publicize, reach out, invite and recruit. What are
some of the benefits our church can expect, in addition to sheer
numerical growth?
-
Well, numerical
growth is a great place to start! Never put down a ministry or
church because of its "numerical growth! From numerical growth
(which is really Kingdom growth, people growth) you can expect
new ideas, different experiences, more contacts in the
community, as you reach not just an individual, but that
individual's circle of friends and associates.
-
You can expect more
"human resources" for the church, in terms of support,
abilities, giftings, talents, inspired ideas, experience and
information.
-
Of course, with
numerical growth, you'll experience financial growth. Your
church will have more finances, and potential funding for
projects, helping the needy and expanding the Kingdom.
Now it's about
getting our people motivated. What are some effective ways to convey
the benefits of outreach and recruitment to our church members?
-
Highlight an
outstanding new member on Sunday or at another meeting. Tell a
bit about the person, how he or she got involved in the church,
who invited that person, or did they read an ad, or find you on
the web, etc.
-
Emphasize the
achievement of membership goals from the pulpit. Make it a point
to regularly have it talked about as part of the message on
Sunday mornings.
-
Emphasize
worthwhile church projects that require assistance.
-
Emphasize the
increased ability to meet financial goals as your church gains
new members.
How can we generate enthusiasm in our church for recruiting
new members? They seem to comprehend the need, but don't have much
zeal for it.
-
Hold a church forum
to discuss potential sources of new members. Have everyone, from
say, 16 years old and up to come and then break them into a few
groups of five or six, and let them come up with every idea they
can. Then, go through and come up with the most practicable from
the situation you're in right now.
-
Make it a point of
honor to bring in a new person, and to sponsor them into
membership. Recognize the sponsor in the church bulletin or from
the pulpit.
-
Bring in members
from new demographic groups (e.g., different age group, from
different towns, from different regions prior to living in your
community, people of different ethnicity)
What are some
ways we could promote our church to a potential member?
-
Invite a potential
member to a meeting, dinner, concert, event or special project.
-
ALWAYS talk
positively about your church, your Pastor and its members!
-
Invite a prospective member to
participate in a church community project.
-
Have on hand and
distribute promotional items with the church name and contact
information on them. These could be anything from tracts and
leaflets to ballpoint pens, key chains, or calendars.
-
Talk about the
church, your members, your Pastors, your plans, activities and
accomplishments in glowing terms. Always. This is called
"edification," which means to strengthen, build up, make
superior.

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